Architectural exterior design focuses on creating visually appealing and functional building exteriors. It involves selecting materials, forms, colors, and textures to achieve a cohesive and aesthetically pleasing appearance. Key elements include form and massing, materials and finishes, facades and cladding, roof design, site integration, scale and proportion, environmental sustainability, and cultural and contextual references. The goal is to harmonize the building with its surroundings while meeting practical needs and reflecting cultural and architectural values.